In a BusinessWeek piece by Catherine Holahan about Google’s YouTube acquisition, ChaCha was mentioned among Google’s competition for accurately tagging videos. Click here to go check out the article or just look down half an inch to read the paragraph about ChaCha.
GLORY TO THE GUIDES. Other search engines are employing the idea of social search to help properly identify and sort videos. ChaCha, a social-search engine founded in late 2005, has a community of 10,000 guides to help find content—both in textual and video formats. The guides, who use an application that combines various search engines and popular sites, are paid $5 per search hour and receive accolades in the ChaCha community based on their search prowess. ChaCha President Brad Bostic says adding the human element helps properly identify videos that are mistagged or vaguely titled. Every search is then indexed and put into the community for future reference, helping other searchers with similar queries better locate videos.
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